Community based Enterprises: Marketing and Branding


One large challenge for rural community based enterprises is the inadequate emphasis on understanding, responding and effectively communicating to the market. The community members and government officials engaged in creating and engaging in community enterprises are provided an orientation and helped with evolving their own marketing and branding by a panel of experts through this programme.

Faculty: Mr. olaganathan, Parthasharathy, Ramsubramanian, Kathy, Okjeong Lee


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